What Is EMS, Exactly? (And Why Is It in Your Skincare Toolkit?)

If you’ve ever wondered why your face twitches slightly when using a pro-grade skincare device, chances are you’re feeling the effects of EMS, short for Electrical Muscle Stimulation. But what exactly is EMS, and why is it making waves in the beauty world?

Understanding EMS in Skincare

EMS uses low-level electrical currents to stimulate the facial muscles. These impulses mimic the brain’s natural signals that tell your muscles to contract. Think of it like a mini workout for your face by toning, tightening, and encouraging better circulation with each session.

Unlike high-frequency devices that target deeper tissue, EMS focuses on the superficial muscle layer, offering visible, non-invasive results over time. You’ll feel a little zing while using it, and that’s a good thing.

How EMS Works

Microcurrents target facial muscles to mimic natural muscle movement. These tiny contractions help increase blood flow, stimulate ATP production (the skin’s energy molecule), and encourage collagen and elastin synthesis. With repeated use, this can lead to fewer fine lines, improved firmness, and a more sculpted facial profile.

EMS doesn’t just sit on the surface. It activates and re-educates the muscles, much like a personal trainer would do at the gym, but in this case, it’s your face doing the reps.

It's important to note that EMS needs a conducting medium to do its job properly. Without it, the current can’t move through the skin effectively. That’s why products like the SKINJOY LUMO GEL are a vital part of the process; it ensures comfort, enhances conductivity, and allows the microcurrents to actually reach the muscles where they can make a difference.

Why We Use EMS in SKINJOY Devices

At SKINJOY, we’re focused on results that matter, especially in a home-use context. That’s why you’ll find EMS integrated into our LUMO PEBBLE Electric Current Facial Toner. It works alongside red, green, and blue LED light to help:

• Lift & tone facial contours
• Soften fine lines
• Boost circulation for that post-facial glow

It’s ideal for people who want visible results, but without needles or downtime. Our design is compact, travel-friendly, and safe when used as directed.

What to Expect During Treatment

You might feel a light tingling, buzzing, or even see some facial twitches while using the device. This is completely normal; it means the EMS is doing its job. We always recommend applying a conductor gel, like our LUMO GEL, for comfort and to maximise the benefits.

Is EMS Safe for Everyone?

EMS is generally safe for most people. However, if you have a pacemaker, metal implants in the facial area, epilepsy, or are pregnant or breastfeeding, it’s best to check in with a professional before using any EMS device. For personalised guidance, feel free to reach out to us or complete our Free Skin Survey.